MARKETING PHILOSOPHY

My philosophy on marketing is that the practice is absolutely part art and part science. A great marketer must have the ability to brainstorm and execute with great creativity, while at the same time always take a scientific approach in the process of measuring and learning from each initiative. Experimentation is the key to your success.

What makes a product boom?
Is Apple's awesome iPod success the result of product design and function, timing and ethos, or savvy ads and product placement? The answer is that it's a mix of all of those things working together. It takes a healthy mix of art and science to market products and services that succeed. Learn more, by viewing my marketing Blog.

- Rob Randolph, MBA MFA 2006