EDUCATION
2003 MBA Marketing Management
Temple
University, Philadelphia, PA
1997 MFA Print & E-Media
Cranbrook
Academy of Art, Bloomfield Hills, MI
1996 MA Graphic Art
Bloomsburg University,
Bloomsburg, PA
1994 BA Liberal Arts
Bloomsburg University
, Bloomsburg, PA
EXPERIENCE
Marketing Director & New Business
September 2004 - November 2005
Forward Development E-Marketing. Encinitas, CA www.forwarddev.com
Independent Marketing Services
January 2001 - September 2004
Aquent Creative Services. Philadelphia, PA www.aquent.com
Retail Architecture Design Team
Member September 2003 - June 2004
Otto Design Group - Urban Outfitters. Phila., PA www.ottodesigngroup.com
Adjunct Professor & Department
Manager August 1998 - January 2001
Arcadia University. Glenside, PA www.arcadia.edu
Adjunct Professor of Web Design
January 2000 - May 2000
Drexel University. Philadelphia, PA www.drexel.edu
Exhibition Assistant & Marketer
October 1999 - December 1999
Philadelphia Museum of Art. Philadelphia, PA www.philamuseum.org
SKILLS
Marketing / Sales / Promotion
• Generate new business and plan corporate marketing strategy
• Conduct market research and competitive analysis for clients
• Consult with clients and present marketing recommendations
• Develop leads through networking, web site, and e-marketing
initiatives
• Generate business by developing accounts and building
relationships
• Research search engine advertising returns and provide
recommendations
• Research, develop, and capture new markets, write marketing
copy
• Partner with companies to develop effective marketing
initiatives
Management / Training / Organizational
Ability
• Manage daily activities of new business and marketing
areas
• Create reports to track and review progress, compose case
studies
• Coordinate sales presentations, write and arrange client
contracts
• Serve as client advocate and project manager throughout
scope of work
• Coordinate marketing and merchandising for exhibitions
• Book and manage special events and entertainment
• Train new employees
Communications / Language / Creative
• Skilled at the creative direction of highly effective
marketing materials
• Provide direction for corporate branding, and advertising
strategy
• Organize “Street Marketing Campaigns”
• Extensive e-marketing experience, search engine marketing
• Extensive web site development and commercial printing
experience
• Contribute to the creation and installation of retail
environments
• Teach design, computer graphics, visual communications,
at college level
• Travel in Europe using conversational Spanish skills
Computer Skills
• Expert Level: Microsoft Office: Excel, Word, PowerPoint,
Outlook, Entourage
• Expert Level: Adobe Suite: Photoshop, Illustrator, InDesign,
Acrobat
• Expert Level: Macromedia Studio: Dreamweaver, Flash, Freehand
ASSOCIATIONS
American Marketing Association Member Since 2001
College Art Association (Speaker) Member Since 1997
To Print Credentials:
Rob Randolph
Resume, Microsoft Word Format
Rob Randolph
Resume, Adobe PDF Format
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